Marketing Specialist

St. Charles Community College is located just west of St. Louis, in the heart of growing St. Charles County. At St. Charles Community College, we have a passion for student success. We serve a growing diverse student population, and we are committed to increasing the diversity of our faculty and staff who will help prepare our students for a global society. Qualified candidates will have demonstrated success in serving diverse student populations.

St. Charles Community College is seeking a full-time Marketing Specialist who is instrumental in creating compelling and engaging content for a variety of audiences through digital, social and traditional platforms. The position requires a passion for storytelling, content creation and distribution of content through various channels. It involves writing for social media, news media, print and digital advertising, promotions and publications. Involves writing/updating content for the website, basic graphic design, managing e-newsletters and student e-messaging, project management, event planning/promotion and direct customer service.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Manages the College's presence on various social networking sites. (Facebook, Twitter, Pinterest, Google Plus, LinkedIn, etc.)
• Creates social media content calendar, schedules photo shoots for social media purposes.
• Creates new content, repurposes current content, monitors social media activity, records, analyzes and shares quarterly analytics, manages cross-departmental social media content managers group, research current social media/content trends and best practices and recommends strategy for use of the networks.
• Writes media news releases and makes contacts with the media. Maintains accuracy of media distribution list.
• Conducts student, faculty, and staff interviews for content creation purposes.
• Develops paid and unpaid social media advertising campaigns under the advisement of the Director of Marketing and Communications.
• Writes copy for digital and traditional SCC publications including content for the SCC website.
• Aids in the copy development for posters, flyers, ads, and brochures for various College departments.
• Develops designs, and prints posters, flyers, ads, and brochures for various College departments.
• Writes and manages internal newsletters The Weekly SCCoop, Cougar News, and Chuck and contribute to the writing of the President's Report to the Board.
• Writes student/faculty testimonial stories to be used in multiple venues (web, advertising, newsletters, news releases, etc.)
• Writes and manages an annual high school and college advertising program. Executes social media paid ad plan
• Manages e-mail blast marketing campaign for prospective students and first-time freshmen. Provides regular analytic reports to the director for review.
• Manages the Scooter McCougar mascot PR program (in cooperation with Admissions).
• Photographs special events, check-passings, and other events on campus. Assists in the organization of official SCC photo shoots and SCC photo booth.
• Works with Athletics Department on dissemination of news and development of athletic guides.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in communications, journalism, public relations or related field,
• or two years experience in communications, journalism, or public relations relations required.
• Basic knowledge of InDesign, Photoshop, Illustrator and Microsoft Office software required.
• Good writing skills and grammar use and understanding and passion for social media.
• Fluent in use of both Mac and PC platforms.
• Detail oriented, with excellent organization, time management, and interpersonal skills. Frequent contact with general public.

St. Charles Community College is an Equal Opportunity Employer.

Current Openings for Marketing Specialist Jobs at St. Charles Community College